Why Mystery Shopping Is Important To Your Business|
Businesses pay millions of dollars per year in
advertising. Getting customers in the door is only the first step. Once they
are there, you want to make sure that every part of their experience is a
positive one and
that they are indeed receiving the quality of service you want to be
Mystery Shopping is an effective and unique program
using professional evaluators to perform customer shopping scenarios and
report on every aspect of their experience. Unlike generic customer feedback, Mystery
Shoppers are armed with every detail of your operating expectations to
provide an objective factual based report.
Demystify Your Business.
Mystery Shopper feedback provides valuable insights which take the
mystery out of service, customer satisfaction, quality improvement, and
industry excellence. A well-managed Mystery Shopping program offers flexible form design, a
variety of survey delivery options, Instant Feedback Response questions, and
real-time reporting allows you to compose a realistic and clear image of your
business. See our interactive dashboard tools
• Standards: Ensure that your locations consistently maintain company
standards no matter what the scenario.
• Compliance: Verify that your staff
is in compliance with ethical and legal requirements.
• Security: Monitor staff integrity concerning customer transactions –
are they giving proper receipts, correct change, accurate tallies?
• Training: Needs Assessment: Determine the strongest and weakest
links in your service chain and what training is indicated, as well as track
the effectiveness of the training provided
• Continuous Improvement: Identify best practices to allow each
location and staff member to achieve excellence.
• Incentives: Spotlight
those in your organization who deserve recognition for service excellence
and job performance
• Industry Excellence: Clearly see how your company benchmarks
against the best-of-breed companies in your industry by service, price, or
• Competition Monitor: Target your direct competitors to compare
and evaluate customer experiences and advance your marketing strategy.
OUR MYSTERY SHOP PROGRAMS
- On Site Evaluations for Service, Compliance, Promotions, Integrity
- Third Party Dealer Contract Merchandising Standards
- Brand Protection & Unauthorized Sales
- Age Restricted - Alcohol and Tobacco
- Competitor Evaluations
- Telephone Recorded Shops
- Web Site Sales Experience
- Product Testing & Counts
- IVR /ICR Customer Perception Surveys
- Customer E-Surveys
CONTACT US TODAY to see how we can provide you with the customized programs you need to help improve your customer
retention, maximize business opportunities, and compete more effectively.
We are proud long term members of the Mystery Shopping Providers